Marketing specialist, consultant and head of the PROEBIZ project, Milan Kaplan has frequently shared his experience at conferences in the Czech Republic, Slovakia and Poland. In the 1990s he founded NAR which specialized in marketing for industrial concerns. Subsequently, he began to develop and put into practice eBusiness technologies, such as using eAuctions for supplier selection and the digitisation of the procurement process. The PROEBIZ project is now the most widespread eAuction platform and a source of know-how throughout Central Europe.